Blue Apron+ is a $9.99/month membership that includes free shipping on every order, unlimited Tastemade+ streaming, and exclusive member deals. Since shipping normally costs $9.99 per order, a single delivery per month covers the membership fee. Here's who should get it and who should skip it.
Cost: $9.99/month or $99/year ($8.25/mo equivalent). 30-day free trial available.
What you get: Free shipping on all orders, Tastemade+ streaming (normally ~$3-5/mo), and member-only perks/discounts.
Break-even point: One order per month. That's it. If you order Blue Apron at least once a month, the membership pays for itself from shipping savings alone.
Important: Blue Apron+ does NOT auto-send you food. It's a perks membership, not a subscription. You still order when you want.
Three core perks, all bundled into one membership.
This is the headline benefit. Without Blue Apron+, every delivery costs $9.99 in shipping. With the membership, shipping is $0 — no minimums, no restrictions, every single order.
If you order once a month, you save $9.99 (breakeven). Twice a month saves you $9.99 net. Four times a month saves you $29.97 net.
Full access to Tastemade+, a streaming platform with ad-free cooking shows, travel content, home programming, and recipe inspiration. Tastemade+ normally costs $2.99-$4.99/month as a standalone subscription.
This isn't a token add-on. Tastemade has over 100 original series across food, travel, and home categories. If you'd pay for it separately, it adds real value to the membership.
Blue Apron+ members get access to exclusive promotions, limited-time items, and member-specific discounts throughout the year. Blue Apron hasn't published the full list of upcoming perks, but early reports include seasonal offers and priority access to new menu items.
You can try Blue Apron+ for 30 days at no cost. Cancel anytime during the trial and you won't be charged. This means your first month of free shipping and Tastemade+ access is completely free.
After the trial, choose monthly ($9.99/mo) or annual ($99/year — saves $20.88 vs monthly).
Blue Apron+ and Autoship are separate programs. You can use both together for maximum savings — Autoship saves you 5% on every order, and Blue Apron+ eliminates shipping. Combined, you're saving 5% per order plus $9.99 per delivery.
This is the most common misconception. Blue Apron+ does not automatically send you food. It's purely a perks membership. You still order whenever you want, and you're only charged for the food you actually buy.
Two options: monthly flexibility or annual savings.
How much you actually save depends on how often you order. Here's the math.
These numbers only account for shipping savings. Add the value of Tastemade+ (~$36-60/year standalone) and member-only discounts, and the real savings are higher.
These are two separate things. Here's a clear breakdown.
| Blue Apron+ | Autoship | Both Together | |
|---|---|---|---|
| Cost | $9.99/mo or $99/yr | Free | $9.99/mo or $99/yr |
| Auto-sends food? | No | Yes (on your schedule) | Yes |
| Free shipping? | Yes, all orders | No ($9.99/order) | Yes, all orders |
| Discount on food? | Member perks only | 5% off every item | 5% off + member perks |
| Tastemade+? | Yes | No | Yes |
| Delivery frequency | You choose each time | Weekly, bi-weekly, 3 or 4 weeks | Scheduled + on-demand |
| Cancel anytime? | Yes | Yes | Yes (independently) |
| Best for | On-demand orderers | Set-it-and-forget-it types | Maximum savings |
Bottom line: If you order regularly, stacking both gives you the best deal — 5% off everything (Autoship) plus free shipping (Blue Apron+). If you're more spontaneous, Blue Apron+ alone gives you free shipping without committing to a schedule.
Who should get Blue Apron+ and who should skip it.
The math is simple. One order per month covers the membership cost from shipping savings alone. Everything beyond that — Tastemade+, member discounts, additional orders — is pure upside. For weekly orderers, the annual plan saves over $400 per year.
Skip it if you only order Blue Apron a few times per year. For occasional one-off orders, the $9.99 shipping fee is still cheaper than maintaining a monthly membership you rarely use.
Either way, start with the 30-day free trial. You get a full month of free shipping and Tastemade+ access to test whether the membership fits how you actually use Blue Apron.
Try Blue Apron — $25 Off with AARON4803 →No. Blue Apron+ is a perks membership that gives you free shipping, Tastemade+, and discounts. It does NOT automatically send you food. You still order whenever you want. Autoship is the separate (free) feature that schedules recurring deliveries. You can have one, both, or neither.
Yes. Blue Apron offers a 30-day free trial. Cancel anytime during the trial without being charged. After the trial, you can stay on monthly ($9.99/mo) or switch to annual ($99/year, which works out to $8.25/mo).
Yes. Cancel through your account settings at any time. There are no cancellation fees on the monthly plan. On the annual plan, you can cancel but won't receive a prorated refund for the remaining months. You'll keep access through the end of your paid period.
Tastemade+ is a streaming service with ad-free cooking shows, travel content, and home programming. It has over 100 original series. As a standalone product it costs $2.99-$4.99/month. It's included free with Blue Apron+. Whether it's "good" depends on your taste, but it's a legitimate streaming service, not a throwaway perk.
They solve different problems. Autoship (free) saves you 5% on food and auto-schedules deliveries. Blue Apron+ ($9.99/mo) eliminates shipping costs and adds Tastemade+. If you order regularly, getting both gives you the maximum discount — 5% off everything and free shipping on every order.
Blue Apron requires a $10 minimum for à la carte orders and $25 minimum for Autoship orders. As long as you meet those minimums, free shipping applies to all Blue Apron+ member orders regardless of order size.
Yes. Promo codes like AARON4803 ($25 off first 2 orders) can be used alongside your Blue Apron+ membership. The promo code discounts your food, and the membership eliminates your shipping. They stack — you get both benefits.